Some of our clients have already defined their ideas on which product concept, branding and consumer messaging they prefer – while others have thought about this less.
Where are you with your branding? Have you got defined ideas of product concept, branding and consumer message? Are you looking to revisit your branding due to a changing consumer context?
In our experience, it’s vital to be 100% clear on what you are creating, for whom (who will buy it), why they would buy it, and how to communicate your product’s USPs and major selling points to consumers.
Our teams expertise and impressive track record of brand creation across multiple categories means we are equipped to support you in defining (or redefining) all of these crucial aspects.
Common areas we help clients with.
Product naming and design
- Do you truly have a brand name(s) that will cut through and be memorable?
- Trademarking in your relevant markets?
- Do you have a brand design in mind?
- Have you got a logo?
- Have you worked out how to translate this onto packaging?
- What packaging will you use? We have a designer that can help with this.
Product storytelling
- How will you explain the history of your product in authentic, memorable ways that encourage purchase?
- Does your story stand up to consumer scrutiny?
Brand positioning/ branding
- Have you explained how your product adds to consumers’ lives?
- Will they believe you?
- Will they care?
- Does your brand design have maximum visual impact whilst explaining the key reasons to purchase?
Target consumer identification
- Have you carefully identified a consumer persona?
- Who will actually buy your products?
- Why!?
Consumer need state analysis
- Have you thought about why your target consumers would engage with - your product?
- When would your target consumer actually buy your product?
- Where?
Competitive set studies
- Do you understand the competitive landscape in your target market(s)?
- Do you understand how your offering is actually differentiated?
Defining your place in the market
- Is your pricing relevant?
- Where does this put you relatively in the market?
- Have you carefully planned a route to market?
- Where will your products be sold?
Growth marketing plans
- What revenue do you want to achieve in year 1, 2, 3 and 5?
- How are you going to get there?
- Do you genuinely have a monthly growth plan with marketing activities that you know will sell you more units?
- How will you deploy social media?
- PR?
- SEO?
- Any other tools?
- What does your overall marketing plan actually look like?
Website creation, review and analytics
- Company specializes in web design and development with a focus on SEO best practices.
- Google Analytics and Search Console setup to gain an understanding of website's performance.
- Detailed audits of existing site design for UX/UI optimization and conversion rate improvement.
Case Studies
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Are you looking to create, grow or scale a leading FMCG and/or CBD brand? Look no further! We offer the perfect services for helping your business reach its full potential. Tap into our expertise today and achieve success in the ever-growing industry of consumer goods.
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Get in touch if you would like help exploring these questions!
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